The grammy awards is music’s biggest night. and the red carpet is where all the action is. from crazy outfits, to watching your favorite artists talking about their music, it captures the attention of everyone.

ibm is the official ai partner of the grammys, helping red carpet correspondents get all the info to viewers they want. so even when they only have 60 seconds to pick musicians’ brains, watson serves up insights on a second screen device.

we worked with keltie knight, cbs red carpet correspondent and entertainment tonight host, to show off watson’s capabilities. we shot her in her actual grammys dress, hair and makeup to make the connection when seeing her in the spot, and then live. we even recreated the grammys red carpet (down to the railings) to make sure we were being as authentic as possible.

oh, and we made this entire spot in 7 days. not too shabby.