NICOLE NARVAEZ
ASSOCIATE CREATIVE DIRECTOR
WORK
ABOUT
RESUME
ETSY SHOP
NICOLE NARVAEZ
ASSOCIATE CREATIVE DIRECTOR
WORK
ABOUT
RESUME
ETSY SHOP
IBM LOVES PROBLEMS
IBM SMART LOVES PROBLEMS
IN AN INDUSTRY WHERE COMPETITORS ARE PRESENTING THEMSELVES AS
SOLUTION-FOCUSED, WE DECIDED TO FLIP THE SCRIPT AND EMBRACE THE
SCARIEST WORD TO ANY COMPANY: PROBLEMS.