ASSOCIATE CREATIVE DIRECTOR

VARO: THAT BANK

THAT VARO BANK

 
 

VARO IS A START-UP BANK UNLIKE THE BIG BANKS WE’VE COME TO KNOW AND HATE. THEY ARE A BANK FOR THOSE WHO HAVE BEEN MISTREATED AND TAKEN ADVANTAGE OF. especially for those who are just starting their journey to financial freedom.

AND TO PROVE THAT VARO OPERATES DIFFERENTLY, WE CREATED THEIR NEW BRAND CAMPAIGN: THAT BANK. VARO IS: THAT GETTING MY OWN PLACE BANK. THAT HELPING YOU BUILD CREDIT BANK. THAT MAKE MY MOMMA PROUD BANK.

AND SO TO LAUNCH OUR NEW CAMPAIGN, WE FOUND PEOPLE’S BIGGEST COMPLAINTS ABOUT THEIR STATUS QUO BANKS AND LET THEM KNOW THAT VARO WOULDN’T PLAY THEM LIKE THAT. ALL TOLD THROUGH THE LENS OF RUSSELL WESTBROOK, AN NBA STAR AND VARO INVESTOR. BECAUSE VARO IS: THAT BANK.