NICOLE NARVÁEZ
CREATIVE DIRECTOR
WORK
ABOUT
RESUME
NICOLE NARVÁEZ
CREATIVE DIRECTOR
WORK
ABOUT
RESUME
IBM LOVES PROBLEMS
IBM SMART LOVES PROBLEMS
IN AN INDUSTRY WHERE COMPETITORS ARE PRESENTING THEMSELVES AS
SOLUTION-FOCUSED, WE DECIDED TO FLIP THE SCRIPT AND EMBRACE THE
SCARIEST WORD TO ANY COMPANY: PROBLEMS.