IBM:
Behind the Code

Start-up devs get the perks, the hoodies, the hype.
Enterprise devs? They keep the world running—and barely get a thank-you.

So we gave them the spotlight (by literally interrupting them mid-code). These cute, cheeky :15s pulled devs out from behind the screen and into the spotlight—then sent viewers to a landing page for deeper dives into their real work.