IBM:
The Blockchain Bean

Featured in Ad Age here.

IBM wanted to show the next generation that blockchain isn’t just for crypto bros and supply chains, so we brewed up something unexpected: The Blockchain Bean, the world’s first blockchain-powered coffee shop.

In partnership with Brooklyn Roasting Company, we opened a pop-up at Smorgasburg where every cup of Ethiopian Yirgacheffe could be traced, from the farm to the cup in customers’ hands. They then scanned a QR code to see exactly where their coffee came from, who made it, and even tip the farmer, all tracked on IBM blockchain.

This was a really fun project to work on because it was wide open. We could show IBM’s Blockchain through any industry we wanted, and had the opportunity to show IBM in a totally different tone and light.