IBM: Dear Tech

While other tech brands chase the next shiny gadget, IBM is busy using tech to make the world better, fighting climate change with blockchain, managing diabetes with AI, and making tech more inclusive.

So we launched Dear Tech, an open letter to the industry. A call to do more. Less sweatshops, more equity. Less bias, more progress.

The campaign featured icons like Janelle Monáe and Tarana Burke (founder of the MeToo movement) all calling the same thing: Let’s expect more from technology.

Featured in Adage.

Winner of two effies (here and here).

We cut 20+ spots, each tailored to a specific audience and media buy as well as social and digital. Below is a selection of my favorites.