IBM:
Watson @ Grammys

We had 7 days to make an IBM Grammys spot, which felt about as chaotic as getting ready for the red carpet itself (sans the big fluffy dress).

We teamed up with CBS correspondent Keltie Knight to show how IBM Watson helps red carpet correspondents keep up the pace of their interviews by serving up real-time insights, even with just 60 seconds to chat with each artist. Shot in her actual Grammys glam and wardrobe and a fully recreated red carpet (yes, even the railings), the spot blurred the line between promo and live moment.