Minwax: Checkmates

Minwax came to us with a unique challenge: bring warmth, emotion, and storytelling to wood-staining and finishing products.

This project gave us the chance to highlight the human side of craftsmanship. The result was a heartwarming, hopeful campaign that reminded people that with Minwax, you're not just finishing wood, you're preserving memories, milestones, and the moments that matter.