Pepsi Social

At my very first gig, my partner and I were handed the reins to Pepsi’s social accounts , a fast-paced assignment that gave us the freedom to be playful, scrappy, and creative.

We worked on a quick weekly cadence: sketch, approve, shoot (completely ourselves), and post within three days. The fast turnaround let us experiment with tone, visuals, and low-lift production in a way that kept things fresh and fun without getting too weighed down in approvals and what ifs.

Below are a few of my favorite selects.