Varo:
That Bank

Big banks built their reputations by letting people down. Varo was built to do the opposite.

To launch their new brand campaign, we positioned Varo as “That Bank”, the one that helps you get your first place, build credit, make your mom proud. The one that doesn’t play you.

We turned real frustrations with traditional banks into bold, unapologetic lines, brought to life by NBA star and Varo investor Russell Westbrook.

Because Varo isn’t just any bank.
It’s That Bank.

Here’s a select few pieces from the campaign.